About Lanxiong Sports
Lanxiong Sports, formerly a Wechat-based media account which started at the end of 2013, is officially founded in the summer of 2015. With a Beijing HQ and a Shanghai office, Lanxiong Sports is the first sports business content provider in China. Meanwhile Lanxiong Sports has become the first multi-service platform of the Chinese sports industry.
By March 2017, Lanxiong Sports has published over 6000 original reports via different social media and own website. On various content distributing platforms, Lanxiong Sports reaches 1 billion pageviews. Overall views on Wechat reaches 30 million. In 2016, lanxiongsports.com which started to operate in Feb 2016 had a total views of 10 million. On Weibo, Lanxiong Sports has a fan base of over 500 thousand.
Moreover, Lanxiong Sports has gathered more than 200 thousand sports business practitioners in China via its media platform. These practitioners that include more than1000 entrepreneurs and 1500 investors, are the core users of Lanxiong Sports.
Lanxiong Sports started from new media, but commercial revenue is never considered as business model since the beginning and this was admired by many investors. Lanxiong completed its ¥2 Million (about 300 thousand dollars) angel investment from investor UT-Ventures on June 2015. In March 2016, Lanxiong's ¥12 Million (1.9 million dollars) series Pre-A financing round was led by Chinese Media Capital, with co-investor Unity VC. Six months from then, Lanxiong crossed the finish line of its series A funding round worthy of 6.5 million dollars, led by CMC again, and co-invested by
Allin Capital, Entertainment Works and Prestige Angel.
Three new sectors including Event, Finance service and Think Tank emerged from media platform. With these four sectors, Lanxiong Sports connects talents, capital and companies, provides the opportunities to share insights, exchanges resource and closes deals, which becomes Lanxiong Sports' business model.
Han Mu, founder & CEO of Lanxiong Sports, former business journalist. He published several novels and was head of Sports Business channel at Jiemian Media.
Li Shuangfu, co-founder of Lanxiong Sports, former NBA Reporter, the first Chinese NBA reporter visited the White House as a beat writer. He publish two Chinese books Daivd Stern Biography and NBA And Business.